Outdoor Stories — Lake Tahoe sunrise

On a recent visit to see customers in Tahoe I woke early one morning and made my way down to the lake to catch the sunrise. After considering a polar bear dip, and then re-considering, I took a few quiet moments to reflect on how lucky I felt simply to be in this beautiful spot. I remember thinking, “this is why we have chosen to create the company.” It’s for the places that POWPOW takes us, and the great people we get to meet along the way.